There is a lot of buzz about digital disruption and it begs the question, what is it, who is doing it, and why?

Digital disruptors are individuals or organizations that want to improve process, increase efficiency and continuously challenge the status quo with the use of technology. These game changers have a lot in common; everything from apps, smart devices and the cloud to their inherent belief regarding "access not ownership". They understand that customers dictate the type of experience they want and how they choose to interact with brands – online and in-store.

Would you like some tablets with your order?

Samsung Galaxy tablets configured with MobiControl and managed by SOTI, have been installed in select McDonald's restaurants in the UK to enhance the dine-in experience. The tablets enable restaurant guests to play games, use social media and surf the web during their stay. McDonald's prides themselves on listening to their customers and providing new and innovative experiences.

Samsung Tablets installed in select McDonald's restaurants in the UK

In a highly competitive space, memorable and unique experiences are driving customer loyalty and provide a deeper relationship. It's a customer-centric and data driven world where customers are dictating preferences, driving experiences, and they choose where to do business based on who is catering to these needs. In our recent study, 70% of consumers feel retailers are providing a superior customer service by providing in-store mobile technology. Those are numbers that just can't be ignored.

McDonald's customers are engaged in a personalized and captivating way throughout their visit.  "Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.” Doug Baker, Head of IT Restaurant Solutions and Service at McDonald's UK

Learn more about this exciting initiative in our press release.