What are the true cornerstones of a sound IT enterprise strategy? One philosophy that’s quickly gaining momentum is that of SMAC — Social, Mobile, Analytics and Cloud. Those who espouse this theory believe a concentrated focus on these four foundational technologies comprise a winning IT paradigm that fosters productivity, profitability and innovation.

Smack-dab in the middle of this SMAC revolution is Enterprise Mobility Management—and not just because Mobile is among SMAC’s “Core Four.” In fact, a sound EMM strategy can enhance all four of the SMAC technologies. With that in mind, here are the key questions that pro-SMAC IT managers must ask themselves when implementing an EMM strategy for their respective businesses…

SOCIAL: Is my business properly segregating corporate social messaging from employees’ personal use of social media?

Employees use their mobile devices to access social messaging applications for both work and personal reasons. Consequently, organizations must have a clear separation of work vs. personal social tools, and must allow use of only approved messaging apps, available via a work app playstore or catalogue. IT managers also may want to consider disabling picture functionality. Still, with social media as popular as it is, businesses should make it easier for employees to follow the social media rules than to break them—or you will inevitably get undesired behaviors.  

MOBILE: Is my business ready to embrace the next phase of mobile productivity, the Internet of Things?

Mobile is no longer a secondary productivity platform. Workers are constantly on the move, and their productivity depends on letting them conduct their business on mobile devices, regardless of manufacturer or operating system. While many companies have come to this realization, what perhaps is less obvious is that as mobility evolves into the nerve center of IT, this strategy will transcend mere smartphones and tablets. A strong mobility policy will also accommodate newer, pioneering Internet of Things-enabled devices, such as wearables, consumer electronics and smart cars.

ANALYTICS: Using analytics, can my business begin to predict mobile workflow patterns instead of just reacting to them?

With the evolution of data mining tools, companies are gaining increasingly keen insights into their operations, including mobile device usage patterns and the effectiveness of corporate productivity apps. If this trend continues, we may soon reach a threshold where businesses can not only react to these workflow patterns but also predict them in advance. Such possibilities only further underscore the importance of analytics tools that measure which mobile apps employees spend the most time on, where in the field workers are most or least productive, and which mobile tools are being used onsite versus offsite.

CLOUD: Is my business prepared to combat the emerging mobile threats that stem from our increased reliance on cloud technology?

The appeal of enabling a mobile business’ full range of tasks in the cloud is understandable. There’s less bandwidth consumption on the mobile device, and data loss prevention and content control is better because nothing is cached or stored locally. But in many cases, the productivity and functionality of mobile devices have outpaced their inherent security abilities. Content can be remotely accessed, “kill switches” have been hacked, and even the most reputable cloud services have fallen victim to exploits. Ensuring that all data a phone has access to can be protected is vital for companies as they implement cloud-based mobility strategies.

Social. Mobile. Analytics. Cloud. If these four pillars of technology comprise the essence of your IT strategy, then we urge you to deploy an EMM solution that aligns with your objectives. You can start by downloading a free trial of SOTI MobiControl.