Is digital transformation giving you a competitive edge?
1 Intro

Customers today are demanding a differentiated experience and employees need new ways of working.

At the centre of this disruption is the mobile device.

However, a new study by SOTI reveals that European businesses are failing to place mobility at the heart of their strategies.

This is putting their competitive edge at risk.

The research highlights several barriers that are holding businesses back from getting a competitive edge from mobility

2 A failure of vision
Mobility is an essential enabler of digital transformation. Yet, when it comes to enterprise mobility management (EMM), there is a lack of strategic planning among European businesses. Businesses are focused on the broader digital revolution for improved efficiencies, revenues and profits, but few are prioritising mobility management in their plans.
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3 A lack of fundamentals

A major part of the problem is that businesses aren’t getting the fundamentals right. At around half of businesses surveyed, managers have little grasp of what devices they can use for work or how they can use them. This is a major cause for concern if enterprises are to create competitive advantages from mobility.

Less than half of European businesses allow staff to use personal smartphones for work purposes

Two-in-five managers aren’t aware of policies governing the use of corporate-owned smartphones

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4 Business leaders don’t understand mobility management

In Europe there is a clear mobility management gap. Business’ failure to understand the strategic benefits of managing their mobile strategies and investments means they are not creating competitive advantages for themselves.

BUSINESS LEADERS AND SENIOR IT MANAGERS SITE BUDGETARY, SECURITY AND PRIVACY CONCERNS AS THE MAIN OBSTACLE TO THEIR ORGANISATIONS REALISING VALUE FROM EMM

21% believe budget is a stumbling block for EMM

21%
5 A failure of execution
The research points to a failure of IT for the lack of coherent and proactive management of mobile strategy. IT departments are being caught in the middle of digital transformation; their tendency to work in silos, means they can be a barrier to progress.
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42% say their corporate IT departments offer limited technology support

16% claim their IT department is not supporting their employees' mobile technology usage, and another 14% don't feel that they are doing a good job supporting mobile devices in the workplace

6 Offering a way forward

There is an opportunity for businesses to place mobility at the heart of their digital transformation plans.

Proper EMM tools and strategies will make it possible for businesses to benefit from business critical mobility, enhance their customer experience, and allow their IT to work in new digital structures, across different departments.

But these barriers must be overcome first

Download report

To find out more about the research, download our report

To seek help in making the most of EMM in your business, get in touch with us: sales@soti.net or phone +441213680675